Gyms & boxes

Recovery for gyms and boxes - the ice queue that keeps members

Brazil is the world's no. 2 country for gyms (30,000+, IHRSA) and for CrossFit boxes (1,300+, CrossFit LLC). Recovery is where a member decides to stay: three cold barrels and a sauna after the WOD hold a membership better than a discount ever will.

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30k+gyms in Brazil (IHRSA)

1,300+CrossFit boxes (CrossFit LLC)

3 minper athlete in the barrel

16 h/daychiller duty cycle

An ice bath for a crossfit box is a flow-rate calculation, not a catalogue pick: every athlete gives heat back to the water, and 20 athletes in a row melt an undersized chiller. We design around your timetable - members per peak hour, minutes per plunge - and guarantee the temperature under real duty, in writing.

The setup that works

2-3 cedar barrels in a line on rubberised flooring - rotation with no standing queue.
A central 4 HP chiller with a manifold: one circuit, three tubs, one maintenance routine.
An optional 6-8 seat sauna: becomes the 'Sunday session' that fills the dead hours.
A top-up tap + linear drain: water change in minutes, not in a lost afternoon.

Pricing models we see working

An add-on of R$ 60-150/month on the plan, per-session credits in the app, or included from the black tier up. The São Paulo box project shows real adoption numbers - and the guide ice baths for athletes is ready-made material for your coach to post.

What does it cost for a mid-size box?

Two barrels + a 4 HP chiller + flooring and plumbing typically land at R$ 70-110k. With a 6-seat sauna, R$ 150-220k. Design and payback spreadsheet, free.

Hygiene with shared use?

Filter + UV in the circuit, a mandatory pre-plunge shower (our signage), weekly water testing and scheduled changes. A written protocol the local health inspector understands.

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