Delivered project · Gyms
A CrossFit box with ~400 members in São Paulo's west side, an ex-athlete owner, the right question: "how do I turn recovery into revenue without becoming a spa?". Three barrels, one central chiller, a simple water protocol - and an add-on a third of the members signed.
The owner had already tried the cheap route: a plastic stock tank with bags of ice. It worked as proof of demand and failed as an operation - ice gone by mid-morning, water changed every night, a messy queue. The brief: "I want this professional, chargeable, and my coach is not becoming an ice waiter".
Recovery became a plan: a monthly add-on in the box's app, included in the annual tier. The result the owner shows in meetings: roughly 1 in 3 active members using it, annual-plan renewals beating the historical average, and the dead 3 pm slot growing its own weekend "sauna + ice" class... which is already asking for phase 2 with an 8-seat cabin.
Inside the box band of the table (R$ 70-110k without a sauna). With the typical R$ 60-150/month add-on, payback closes in 12-24 months depending on adoption - we hand over the spreadsheet with your numbers, free.
Scheduled water changes (volume per member drops with the mandatory shower + UV), a 10-minute daily staff clean and our quarterly check in year one - the routine published on the wall.
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